Duy Dao

Duy Dao is an assistant professor of Business Technology Management (BTM) at the Haskayne School of Business. Duy’s research broadly spans the economics of software and digital goods, with interests in the economics of cybersecurity. Currently, he is investigating the economics of ransomware as well as pricing mechanisms to improve software security. His work has been published in Marketing Science and has been nominated for Best Student Paper at the Conference on Information Systems (2016) for "Market Segmentation and Software Security: Pricing Patching Rights," with co-authors Terrence August and Kihoon Kim. He received his Ph.D. in the field of innovation, technology, and operations from the Rady School of Management at the University of California, San Diego in 2017.

Market Segmentation and Software Security: Pricing Patching Rights (with Terrence August and Kihoon Kim), Forthcoming in Management Science.

Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies (with Terrence August and Hyoduk Shin), 2015, Marketing Science, 34(5), 755-774.

Economics of Ransomware Attacks (with Terrence August, Stefan Laube, and Marius Florin Niculescu)

Patch Management for Open-Source Security (with Terrence August and Kihoon Kim)

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