University of Calgary

Duy Dao

  • Assistant Professor


Duy Dao is an assistant professor of Business Technology Management at the Haskayne School of Business. His research broadly spans the economics of software and digital goods, with interests in the economics of cybersecurity and the motion picture industry.

He has published in the journals Marketing Science and Management Science. His work was nominated for Best Student Paper at the Conference on Information Systems and Technology (2016) for the paper "Market Segmentation and Software Security: Pricing Patching Rights," with co-authors Terrence August and Kihoon Kim. He is a recipient of a 2019 Haskayne School of Business Dean's Research Scholar Award.

Duy received his Ph.D. in the field of innovation, technology, and operations from the Rady School of Management at the University of California, San Diego in 2017.


Economics of Ransomware: Risk Interdependence and Large-Scale Attacks (with Terrence August and Marius Florin Niculescu), 2022, Management Science 68(12), 8979-9002.

Market Segmentation and Software Security: Pricing Patching Rights (with Terrence August and Kihoon Kim), 2019, Management Science, 65(10), 4575-4597.

Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies (with Terrence August and Hyoduk Shin), 2015, Marketing Science, 34(5), 755-774.

Curriculum Vitae

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Haskayne School of Business

Main Campus:
Scurfield Hall,
2500 University Dr NW,
Calgary, AB T2N 1N4

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