University of Calgary

MKTG 317 - Foundations Of Marketing - Fall 2007

An introductory marketing course designed for management students to introduce the principles and practices of marketing. Topics will cover basic marketing concepts, societal issues, and the decision-making process of marketers in developing marketing strategies and plans. The focus of the course will be on the implementation of specific product, pricing, distribution and communication strategies for specific market situations.
This course may not be repeated for credit.

Hours

  • H(3-2)

Prerequisite(s)

  • Admission to the Haskayne School of Business, Business and Environment 291 with a minimum grade of C-, and second year standing. Co-requisite: Management Studies 391

Sections

  • LEC 1MW 09:30 - 10:45
    LEC 2MW 11:00 - 12:15
    LEC 3TR 09:30 - 10:45
    LEC 4TR 11:00 - 12:15
    LEC 5TR 14:00 - 15:15
    LEC 6TR 15:30 - 16:45
    LAB 1F 09:00 - 10:50
    LAB 2F 11:00 - 12:50
    LAB 3F 12:00 - 13:50
    LAB 4F 13:00 - 14:50
    LAB 5F 14:00 - 15:50
    LAB 6F 14:00 - 15:50
This course will be offered next in Winter 2008.
Powered by UNITIS. More features.