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Course Listings » Fall 2007 » MKTG 483 - Buyer Behaviour - Fall 2007

MKTG 483 - Buyer Behaviour - Fall 2007

Study of factors influencing buyer decision making and purchase behaviour. Topics include buyer motivation, personality, learning, and attitudes as well as the influence of culture, social class, groups, and situational contexts on buyers.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Third year standing and Marketing 317 with a minimum grade of C-

Sections

  • LEC 1MW 11:00 - 12:15
    LEC 2MW 12:30 - 13:45
This course will be offered next in Winter 2009.
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