An introductory course on marketing management with an emphasis on marketing concept as the focus of business strategy. The decision variables as well as functional frameworks used by marketing managers are emphasized by concentrating on the relationship between business and consumers.
This course may not be repeated for credit.
Sections
| LEC 1 | | | | | |
| Notes: EMBA Students Only |
| LEC 2 | S 09:00 - 12:00 US 08:30 - 17:30 W 18:30 - 21:30
| | | | |
| Notes: NS Format: Scheduled Dates: Aug 29 (1830 to 2130), Sept 8, 9, 15, 16 (0830 to 1730), Sep 29 (0900 to 1200) |
This course will be offered next in
Winter 2008.