University of Calgary

MKTG 493 - Market Planning - Fall 2008

Market planning is explored in the context of overall corporate strategy. Integrates the aspects of the market mix into formal planning systems. The focus of the course is on strategic responses to changing customer needs and competitive activities.
This course may not be repeated for credit.


  • H(3-0)


  • Successful completion of 15 full-course equivalents including Marketing 317


  • LEC 1MW 09:30 - 10:45
This course will be offered next in Winter 2009.
Powered by UNITIS. More features.