University of Calgary

MKTG 465 - Marketing Research - Fall 2009

Understanding how to conduct and evaluate research for management decision making. Emphasis on research design, measurement concepts, sample design, fieldwork, statistical concepts, data analysis and reporting research findings. Practical application by doing a field research study.
This course may not be repeated for credit.


  • H(3-0)


  • Marketing 317


This course will be offered next in Winter 2010.
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