University of Calgary

MKTG 487 - Services Marketing - Fall 2010

Application of the managerial practices and theory related to services marketing. Topics include management and measurement of service quality, service recovery. The linking of customer measurement to performance measurement, and cross-function issues through integration of marketing with disciplines such as operations and human resources.
This course may not be repeated for credit.


  • H(3-0)


  • Marketing 317


  • Sorry, no sections found.
This course will be offered next in Winter 2011.
Powered by UNITIS. More features.