University of Calgary

TOUR 419 - Tourism Marketing - Fall 2010

Examination of the travel industry structure, the peculiarities of the tourism "product", market trends, problems and prospects. Tourism demand, supply, and linking components are highlighted, with special emphasis on travel industry marketing in the broader community and regional marketing context and the integration of human resources management and marketing in service operations.
This course may not be repeated for credit.


  • H(3-0)


  • Priority will be given to Bachelor of Hotel and Resort Management students and Commerce students who have declared a concentration in Tourism Management or Tourism Management and Marketing


  • Successful completion of 10 full-course equivalents including Marketing 317 and Tourism Management 309, or consent of the Haskayne School of Business.


  • LEC 1
This course will be offered next in Winter 2011.
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