University of Calgary

MKTG 467 - International Marketing - Fall 2011

A course on the environment and basic principles underlying the design and implementation of marketing strategies across national and cross-cultural boundaries. Topics will follow the decision process of international marketers in researching the environment, planning the entry strategy and designing their activities on product, distribution, promotion and pricing.
This course may not be repeated for credit.


  • H(3-0)


  • Marketing 317.


This course will be offered next in Winter 2012.
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