University of Calgary

MKTG 763 - Marketing Research - Fall 2011

Study of research as a process for gathering market information to aid problem solving. Steps in the research process reviewed include problem definition, research design, data collection, data analysis and report preparation.
This course may not be repeated for credit.


  • H(3-0)


  • Marketing 601.


This course will be offered next in Fall 2012.
Powered by UNITIS. More features.