University of Calgary

MKTG 341 - Introduction To Marketing - Fall 2012

An introductory marketing course designed for non-Management students to introduce the broad principles and practices of marketing from both an organizational and societal perspective. Topics will cover basic marketing concepts, societal issues, and the decision process of marketers in developing, pricing, promoting and distributing their products.
This course may not be repeated for credit.


  • H(3-0)


  • Not available for credit toward the Bachelor of Commerce Degree. Until August 15, preference in enrollment is given to students who have declared a Management and Society minor.


  • LEC 1MW 09:30 - 10:45
This course will be offered next in Winter 2013.
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