Design and implementation of marketing strategies across countries. Focuses on the global marketing environment and decision issues on foreign market entry, local marketing and global management of marketing activities.
This course may not be repeated for credit.
Sections
| LEC 1 | TWRFS 08:30 - 17:30
| SH 284
| | | |
| Notes: MBA Students Only |
This course will be offered next in
Fall 2014.