University of Calgary

MKTG 341 - Introduction To Marketing - Fall 2015

An introductory marketing course designed for non-Management students to introduce the broad principles and practices of marketing from both an organizational and societal perspective. Topics will cover basic marketing concepts, societal issues, and the decision process of marketers in developing, pricing, promoting and distributing their products.
This course may not be repeated for credit.

Hours

  • H(3-0)

Sections

This course will be offered next in Winter 2016.
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