A course on the environment and basic principles underlying the design and implementation of marketing strategies across national and cross-cultural boundaries. Topics will follow the decision process of international marketers in researching the environment, planning the entry strategy and designing their activities on product, distribution, promotion and pricing.
This course may not be repeated for credit.
Prerequisite(s)
- Admission to the Haskayne School of Business and Marketing 317.
Sections
| LEC 2 | TR 12:30 - 13:45
| SH 157
| | | |
| LEC 3 | TBA | TBA | | | |
This course will be offered next in
Winter 2018.