University of Calgary
MKTG 467 - International Marketing - Fall 2019
A course on the environment and basic principles underlying the design and implementation of marketing strategies across national and cross-cultural boundaries. Topics will follow the decision process of international marketers in researching the environment, planning the entry strategy and designing their activities on product, distribution, promotion and pricing.
This course may not be repeated for credit.This course will be offered next in Fall 2020.
This course may not be repeated for credit.
Hours
- H(3-0)
Prerequisite(s)
- Admission to the Haskayne School of Business and Marketing 317.
Sections
LEC 1 T 12:30 - 15:15
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