University of Calgary

MKTG 475 - Digital Marketing - Fall 2019

Examination of specific digital strategies, tactics and platforms to understand the concepts of digital and interactive marketing. Topics include social media, user-generated content, mobile marketing and display advertising.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Admission to the Haskayne School of Business and Marketing 317.

Antirequisite(s)

  • Credit for Marketing 475 and Marketing 559.02 will not be allowed.

Sections

This course will be offered next in Fall 2021.
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