Provides practical insights into all aspects of the marketing mix. Emphasizes measurement, testing, and interpretation of consumer responses in areas such as perception, motivation, decision making, and consumer culture.
This course may not be repeated for credit.
Prerequisite(s)
- Admission to the Master of Management program.
Sections
| LEC 1 | T 08:30 - 11:30
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| TUT 1 | R 13:30 - 14:30
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This course will be offered next in
Winter 2021.