University of Calgary

MKTG 674 - Consumer Insights - Fall 2019

Provides practical insights into all aspects of the marketing mix. Emphasizes measurement, testing, and interpretation of consumer responses in areas such as perception, motivation, decision making, and consumer culture.
This course may not be repeated for credit.

Hours

  • Q(3-1T)

Prerequisite(s)

  • Admission to the Master of Management program.

Sections

  • LEC 1T 08:30 - 11:30
    TUT 1R 13:30 - 14:30
This course will be offered next in Winter 2021.
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