University of Calgary

MKTG 655 - Marketing Research - Fall 2020

Study of research as a process for gathering market information to aid problem solving. Steps in the research process reviewed include problem definition, research design, data collection, data analysis and report preparation.
This course may not be repeated for credit.


  • (3-0)


  • Marketing 601. Also known as: (formerly Marketing 763)


This course will be offered next in Fall 2021.
Powered by UNITIS. More features.