Examination of specific digital strategies, tactics and platforms to understand the concepts of digital and interactive marketing. Topics include social media, user-generated content, mobile marketing and display advertising.
This course may not be repeated for credit.
Prerequisite(s)
- Admission to the Haskayne School of Business and Marketing 317.
Antirequisite(s)
- Credit for Marketing 475 and Marketing 559.02 will not be allowed.
Sections
| LEC 1 | S 08:30 - 17:30 MTWR 08:30 - 17:30
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This course will be offered next in
Winter 2023.