University of Calgary

ENTI 401 - Opportunity Identification and Evaluation - Fall 2023

Introduction to the processes involved in idea generation and concept development for a business. Review an application of market, product-industry, operational and financial feasibility analysis to evaluate the viability of the business concept using market research.
This course may not be repeated for credit.


  • H(3-0)


  • Entrepreneurship and Innovation 317 or 381.


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