University of Calgary

MKTG 667 - International Marketing - Fall 2023

Design and implementation of marketing strategies across countries. Focuses on the global marketing environment and decision issues on foreign market entry, local marketing and global management of marketing activities.
This course may not be repeated for credit.

Hours

  • (3-0)

Prerequisite(s)

  • Marketing 601. Also known as: (formerly Marketing 795)

Sections

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