University of Calgary

MKTG 317 - Foundations of Marketing - Spring 2023

An introductory marketing course designed for management students to introduce the principles and practices of marketing. Topics will cover basic marketing concepts, societal issues, and the decision-making process of marketers in developing marketing strategies and plans. The focus of the course will be on the implementation of specific product, pricing, distribution and communication strategies for specific market situations.
This course may not be repeated for credit.


  • H(3-0)


  • Admission to the Haskayne School of Business, and 30 units including Business and Environment 291 or Strategy and Global Management 217.


  • Credit for Marketing 317 and 341 will not be allowed.


  • LEC 1MW 09:00 - 11:45
    LEC 2TR 09:00 - 11:45
This course will be offered next in Fall 2023.
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