University of Calgary

MKTG 431 - Retail Management - Winter 2008

A strategic approach to the retail industry. Managing the retail operation, including site selection, store design, consumer behaviour in retail situations, buying, inventory management, and visual merchandising. The role of retailing in the global economy.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Third year standing and Marketing 317 with a minimum grade of C-

Sections

  • LEC 1MW 09:30 - 10:45
    LEC 2MW 11:00 - 12:15
This course will be offered next in Winter 2009.
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