University of Calgary
Course Listings » Winter 2008 » MKTG 433 - Business-To-Business Marketing - Winter 2008

MKTG 433 - Business-To-Business Marketing - Winter 2008

Marketing management and theory applied to the purchase of products and services by organizations. Topics include industrial market dynamics, organizational buying behaviour, relationship development, technology, and the importance of innovation.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Third year standing and Marketing 317 with a minimum grade of C-

Sections

  • LEC 1TR 11:00 - 12:15
This course will be offered next in Winter 2009.
top
Powered by UNITIS. More features.