University of Calgary

MKTG 465 - Marketing Research - Winter 2008

Understanding how to conduct and evaluate research for management decision making. Emphasis on research design, measurement concepts, sample design, fieldwork, statistical concepts, data analysis and reporting research findings. Practical application by doing a field research study.
This course may not be repeated for credit.


  • H(3-0)


  • Third year standing and Marketing 317 with a minimum grade of C-


This course will be offered next in Fall 2008.
Powered by UNITIS. More features.