University of Calgary

MKTG 487 - Services Marketing - Winter 2008

Application of the managerial practices and theory related to services marketing. Topics include management and measurement of service quality, service recovery. The linking of customer measurement to performance measurement, and cross-function issues through integration of marketing with disciplines such as operations and human resources.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Third year standing and Marketing 317 with a minimum grade of C-

Sections

  • LEC 1MW 11:00 - 12:15
This course will be offered next in Fall 2008.
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