University of Calgary

MKTG 493 - Market Planning - Winter 2010

Market planning is explored in the context of overall corporate strategy. Integrates the aspects of the market mix into formal planning systems. The focus of the course is on strategic responses to changing customer needs and competitive activities.
This course may not be repeated for credit.


  • H(3-0)


  • Successful completion of 14 full-course equivalents including Marketing 317


This course will be offered next in Fall 2010.
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