University of Calgary

MKTG 483 - Buyer Behaviour - Winter 2011

Study of factors influencing buyer decision making and purchase behaviour. Topics include buyer motivation, personality, learning, and attitudes as well as the influence of culture, social class, groups, and situational contexts on buyers.
This course may not be repeated for credit.


  • H(3-0)


  • Marketing 317


This course will be offered next in Fall 2011.
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