University of Calgary

MKTG 487 - Services Marketing - Winter 2014

Application of the managerial practices and theory related to services marketing. Topics include management and measurement of service quality, service recovery. The linking of customer measurement to performance measurement, and cross-function issues through integration of marketing with disciplines such as operations and human resources.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Marketing 317.

Sections

  • LEC 1MW 14:00 - 15:15
This course will be offered next in Winter 2015.
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