University of Calgary

MKTG 449 - Sales Management - Winter 2015

Strategic and managerial aspects of professional selling and sales force management. Topics include sales forecasting, recruitment, training, motivation, compensation and territory management, CRM, integration of technology, sales professionalism/ethics.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Marketing 317.

Sections

This course will be offered next in Winter 2016.
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