University of Calgary

MKTG 449 - Sales Management - Winter 2020

Strategic and managerial aspects of professional selling and sales force management. Topics include sales forecasting, recruitment, training, motivation, compensation and territory management, CRM, integration of technology, sales professionalism/ethics.
This course may not be repeated for credit.

Hours

  • H(3-0)

Prerequisite(s)

  • Admission to the Haskayne School of Business and Marketing 317.

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