University of Calgary

MKTG 631 - Marketing Analytics - Winter 2021

Developing and implementing marketing strategies driven by data analytic techniques. The course will integrate key marketing concepts with segmentation analytics and social media analytics.
This course may not be repeated for credit.

Hours

  • (3-0)

Prerequisite(s)

  • Marketing 601.

Sections

This course will be offered next in Winter 2022.
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