University of Calgary
MKTG 433 - Business-To-Business Marketing - Winter 2023
Marketing management and theory applied to the purchase of products and services by organizations. Topics include industrial market dynamics, organizational buying behaviour, relationship development, technology, and the importance of innovation.
This course may not be repeated for credit.
This course may not be repeated for credit.
Hours
- H(3-0)
Prerequisite(s)
- Admission to the Haskayne School of Business and Marketing 317.
Sections
LEC 1 R 11:00 - 13:45 MTH 147
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