University of Calgary

MKTG 433 - Business-To-Business Marketing - Winter 2023

Marketing management and theory applied to the purchase of products and services by organizations. Topics include industrial market dynamics, organizational buying behaviour, relationship development, technology, and the importance of innovation.
This course may not be repeated for credit.


  • H(3-0)


  • Admission to the Haskayne School of Business and Marketing 317.


  • LEC 1R 11:00 - 13:45
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