University of Calgary

MKTG 475 - Digital Marketing - Winter 2023

Examination of specific digital strategies, tactics and platforms to understand the concepts of digital and interactive marketing. Topics include social media, user-generated content, mobile marketing and display advertising.
This course may not be repeated for credit.


  • H(3-0)


  • Admission to the Haskayne School of Business and Marketing 317.


  • Credit for Marketing 475 and Marketing 559.02 will not be allowed.


  • LEC 1TWRFS 08:30 - 17:30
This course will be offered next in Fall 2023.
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