Study of factors influencing consumer behaviour. Topics include consumer judgement and decision-making, persuasion, emotional, motivational, social, cultural and contextual influences on decision-making, as well as methods of gaining consumer insights.
This course may not be repeated for credit.
Prerequisite(s)
- Admission to the Haskayne School of Business and Marketing 317.
Sections
This course will be offered next in
Fall 2023.