University of Calgary

MKTG 493 - Strategic Marketing - Winter 2023

Marketing strategy is explored in the context of overall corporate strategy. Integrates the aspects of the market mix into formal planning systems. The focus of the course is on strategic responses to changing customer needs and competitive activities.
This course may not be repeated for credit.


  • H(3-0)


  • Admission to the Haskayne School of Business and 84 units including Marketing 317. Marketing 465.


  • or


  • LEC 1W 11:00 - 13:45
This course will be offered next in Fall 2023.
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