University of Calgary

MKTG 653 - Consumer Behaviour - Winter 2023

Study of factors influencing consumer behaviour. Topics include consumer judgment and decision making, persuasion, emotional, motivational, social, cultural, and contextual influences on decision making, as well as methods of gaining consumer insight.
This course may not be repeated for credit.


  • (3-0)


  • Marketing 601. Also known as: (formerly Marketing 761)


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