University of Calgary

MKTG 477 - Product Management - Winter 2024

An in-depth examination of product management issues facing organizations. This includes strategic innovation, product portfolio, new product/service development, brand management, and diffusion of technology.
This course may not be repeated for credit.


  • H(3-0)


  • Admission to the Haskayne School of Business and Marketing 317.


This course will be offered next in Winter 2025.
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