University of Calgary

MKTG 483 - Consumer Behaviour - Winter 2024

Study of factors influencing consumer behaviour. Topics include consumer judgement and decision-making, persuasion, emotional, motivational, social, cultural and contextual influences on decision-making, as well as methods of gaining consumer insights.
This course may not be repeated for credit.


  • H(3-0)


  • Admission to the Haskayne School of Business and Marketing 317.


  • LEC 1M 11:00 - 13:45
This course will be offered next in Fall 2024.
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