University of Calgary
MKTG 631 - Marketing Analytics - Winter 2024
Developing and implementing marketing strategies driven by data analytic techniques. The course will integrate key marketing concepts with segmentation analytics and social media analytics.
This course may not be repeated for credit.This course will be offered next in Winter 2025.
This course may not be repeated for credit.
Hours
- (3-0)
Prerequisite(s)
- Marketing 601.
Sections
LEC 1 R 18:30 - 21:15 Notes:
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