University of Calgary

MKTG 635 - Marketing Communications - Winter 2024

Evaluation of strategic roles of a variety of communication disciplines - such as advertising, direct response advertising, sales promotion and public relations - and how companies combine those disciplines to provide clarity, consistency, and maximum impact.
This course may not be repeated for credit.


  • (3-0)


  • Marketing 601. Also known as: (formerly Marketing 735)


This course will be offered next in Winter 2025.
Powered by UNITIS. More features.