University of Calgary

REAL 457 - Real Estate Marketing - Winter 2024

Marketing is essential to the success of any real estate development project. In this course, students review the role that marketing plays at each step in the development process, gain an understanding of changing real estate markets, and learn how to utilize market research information, develop and manage a marketing program, create unique project identities, and undertake an effective advertising and communications program.
This course may not be repeated for credit.


  • H(3-0)


  • Admission to the Haskayne School of Business and 60 units including Marketing 317.


This course will be offered next in Winter 2025.
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