University of Calgary

Scott Radford

  • Associate Professor
  • RBC Professor in Entrepr Think
  • Faculty [MKTG]

Research Interests

Strategic Research Themes:

Teaching & Learning:


Scott Radford is Associate Professor (Marketing) in the Haskayne School of Business.  His research interests are in the area of consumer culture theory, product design and innovation, and environmental sustainability.  His work has appeared in the Journal of Product Innovation Management, Building and Environment, European Journal of Marketing, Marketing Letters, and Journal of Consumer Culture.

Dr. Radford teaches courses in marketing management, marketing communication and digital marketing at the B.Comm, MBA, EMBA, and PhD levels.  He also teaches in Executive Education programs including the Rozsa Arts Management Program, Strategic Leadership Development Program, and Directors Education Programs. Dr. Radford has won several awards for teaching including the Students Union Excellence in Teaching award, the Commerce Undergraduate Society Award for Outstanding Teaching and Learning, and the University Teaching Award for Educational Leadership.

Prior to joining academe, he worked in Montreal as the Director of Advertising for R. Nicholls Distributors and Marketing Manager for Collins Safety.  He is currently a director on the board of the University of Calgary Properties Group and is on the Editorial Review Board of Marketing Education Review.

Dr. Radford has a PhD (University of Missouri), Bachelor of Environmental Design Studies (Dalhousie), and a Bachelor of Arts (Philosophy) and an MBA from the University of New Brunswick. 

Selected Publications

Drake, Carly and Scott K. Radford (2019), “Here is a Place for You/Know your Place: Critiquing “Biopedagogy” Embedded in Images of the Female Body in Fitness Advertising.” Journal of Consumer Culture, 0(0) 1-27

Mansour, Osama and Scott Radford (2016) “Rethinking the Environmental and Experiential Categories of Sustainable Building Design: A Conjoint Study.” Building and Environment, 98 (March), 47-54

Radford, Scott K, David M. Hunt, and Deborah Andrus (2015) “Using Experiential Learning Projects to Infuse Marketing Courses with Managerial Rigor and Systems Perspective.” Journal of Macromarketing, 35(4), 466-72

Simpson, Bonnie J.K. and Scott K. Radford (2014) “Situational Variables and Sustainability in Multi-Attribute Decision Making.” European Journal of Marketing, 48 (5/6), 1046-69

Radford, Scott K and Peter H. Bloch (2012) “Grief, Commiseration, and Consumption Following the Death of a Celebrity.” Journal of Consumer Culture, 12(2), 137-55

Radford, Scott K. and Peter H. Bloch, (2011) “Linking Innovation to Design: Consumer Reponses to Visual Product Newness,” Journal of Product Innovation Management, 28(S1), 208-20


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