University of Calgary

Scott Radford

  • Associate Professor
  • RBC Professor in Entrepr Think
  • Faculty [MKTG]

Research Interests

Strategic Research Themes:

Teaching & Learning:


Scott Radford joined the marketing faculty at Haskayne in 2007 after completing his PhD at the University of Missouri-Columbia. He holds a B.E.D.S. in Architecture (Dalhousie, 1995), a B.A. in Philosophy (University of New Brunswick, 1998), and an MBA (University of New Brunswick, 2003). Scott worked in Montreal for several years where he was the Director of Advertising for R. Nicholls Distributors - the largest law enforcement distributor in Canada; and then the Operations and Marketing Manager for Collins Safety - a distributor of safety footwear and equipment.

Scott's research focuses on innovation and new technology, particularly as it relates to consumer preferences. His work appears in the Journal of Product Innovation Management, Marketing Letters, Journal of Macromarketing, Journal of Consumer Behaviour, and Journal of Consumer Culture. Scott is currently teaching Marketing Management and Digital Marketing.

Selected Publications

Mansour, Osama and Scott K. Radford (2016) "Rethinking the Environmental adn Experiential Categories of Sustainable Building Design: A Conjoint Study"  Building and Environment, 98, 47-54

Radford, Scott K., David M. Hunt, and Deborah Andrus (2015) "Using Experiential Learning Projects to Infuse Marketing Courses with Managerial Rigor and Systems Perspective" Journal of Macromarketing, 35(4), 466-72

Simpson, Bonnie J.K. and Scott K. Radford (2014) "Situational Variables and Sustainability in Multi-Attribute Decision Making" European Journal of Marketing, 48(5/6), 1046-69

Radford, Scott K. and Peter H. Bloch (2013) “Buyer and Seller Responses to the Death of a Celebrity: The “Death Effect” Online,” Marketing Letters, 24(1), 43-55

Radford, Scott K and Peter H. Bloch, (2012) “Grief, Commiseration, and Consumption Following the Death of a Celebrity” Journal of Consumer Culture, 12(2), 137-155

Radford, Scott K. and Peter H. Bloch, (2011) “Linking Innovation to Design: Consumer Reponses to Visual Product Newness,” Journal of Product Innovation Management, 28(S1), 208-220

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