University of Calgary

Lynne Ricker

  • Teaching Professor Emerita of Marketing
  • Chair - Faculty [MKTG]

Currently Teaching

Not currently teaching any courses.


Marketing Tourism


Lynne Ricker is a senior instructor and current area chair with the marketing area in the Haskayne School of Business.  She has a Bachelor of Commerce degree and an M.B.A.

With over twenty-five years of experience, Lynne concentrates her teaching efforts in the areas of retail management, marketing communications, and marketing management. She has taught ten different courses, primarily to undergraduate students.

Lynne has coached a marketing team to victory in the International Marketing Competition and is the recipient of a Students’ Union Teaching Excellence Award.

Research and Publications

Retailing, First Canadian Edition with Patrick Dunne and Robert Lusch. Published by Nelson, 2009.

Basic Marketing, Twelfth Canadian Edition with William Perreault, Jerome McCarthy and Lindsay Meredith. Published by McGraw-Hill Ryerson, 2007.

Falkenberg, L., Russell, R., Ricker, L. 
Linking Theory with Practice: Developing Reflective Practitioners. 
Journal of Management Education, Vol. 24, No. 6, December 2000, pg. 45.

Ricker, L. 
A Few of My Favourite Things 
Marketing Magazine, October, 1999. Invited Article for the Marketing Education Special Report.


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