Consideration of the psychological concepts used to understand the processes involved in consumer behaviour. Specific topics may include research methodology, individual and group influences, marketing strategies, and consumer decision making. Topics will be discussed from the perspectives of cognitive and social psychology.
This course may not be repeated for credit.
Notes
- Not open to students with credit in Marketing 483.
Sections
| LEC 1 | MWF 15:00 - 15:50
| | Melissa Boyce | | Outline |
| Notes: Prerequisite(s): Psychology 312. Notes: Not open to students with credit in Marketing 483. Psychology courses are subject to enrollment restrictions. For complete information, please refer to Enrollment Services restricted courses page: http://www.ucalgary.ca/registrar/students/restrictions |
This course will be offered next in
Fall 2012.