University of Calgary

MKTG 467 - International Marketing - Fall 2007

A course on the environment and basic principles underlying the design and implementation of marketing strategies across national and cross-cultural boundaries. Topics will follow the decision process of international marketers in researching the environment, planning the entry strategy and designing their activities on product, distribution, promotion and pricing.
This course may not be repeated for credit.


  • H(3-0)


  • Third year standing and Marketing 317 with a minimum grade of C-


This course will be offered next in Winter 2008.
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