An in-depth examination of product management issues facing organizations. This includes strategic innovation, product portfolio, new product/service development, brand management, and diffusion of technology.
This course may not be repeated for credit.
Prerequisite(s)
- Admission to the Haskayne School of Business and Marketing 317.
Sections
| LEC 1 | TR 15:30 - 16:45
| | | | |
| LEC 2 | | | | | |
| Notes: Group Study Program to Prague |
This course will be offered next in
Winter 2018.