University of Calgary

MKTG 663 - New Venture Marketing - Fall 2022

Within the context of high-potential, high growth ventures, examines four pillars of new product/new business opportunity. How to create value for the customer, solve significant problems through product and service design, measure sustainable financial value, and assess fit of new ideas with entrepreneur/organization. Emphasis on discovering market opportunities and exploring product or service feasibility.
This course may not be repeated for credit.


  • (3-0)


  • Marketing 601. Also known as: (formerly Marketing 785)


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